Fractional Marketing Leadership • AI-Powered

Your company deserves a CMO. You just don't need one full-time.

I help growth-stage companies in LATAM and the US build the marketing strategy, structure, and AI-powered systems they need to scale — without the full-time executive cost.

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18+
Years in Marketing Leadership
28
Countries Across LATAM
$36M+
Budgets Managed
AI
Powered Marketing Systems
The Problem

You know marketing matters.
You just don't have the leadership to make it work.

01

You ARE the marketing dept.

Strategy keeps getting pushed to "next quarter" while you fight fires and run the business.

02

Agencies without strategy.

You've hired agencies, but nobody owns the strategy. Execution without direction is expensive noise.

03

The $150K gap.

You can't justify a full-time CMO salary, but you need CMO-level thinking to break through your growth ceiling.

04

Activity without clarity.

Your team executes tactics without strategic direction. Busy doesn't mean growing.

What You Get

Senior marketing leadership,
embedded in your company.

◆

Fractional CMO

From $2,000/mo

I embed in your company as your part-time CMO. I own your strategy, guide your team, and drive measurable growth.

  • Marketing strategy & roadmap
  • Team leadership & alignment
  • KPI frameworks & reporting
  • 3-6 month engagements
⚡

Strategy Sprint

From $1,500

A focused 2-4 week engagement to solve a specific growth challenge. You get an audit, strategy, and action plan.

  • Marketing audit & diagnosis
  • Positioning & messaging
  • Channel strategy & priorities
  • Implementation playbook
★

Digital Products

From $47

Strategic frameworks, templates, and guides. The same tools I use with clients — available for you to implement on your own.

  • Marketing playbooks
  • Strategy templates
  • Growth frameworks
  • Self-paced implementation
Who's Behind This
Juliana Fonnegra

Juliana Fonnegra

Founder, Fractional CMO Studio • MBA Babson College • Endeavor Mentor

18+ years leading marketing for multinationals like Sanofi, Diageo, Nestlé, and Alpina across 28 countries in LATAM and Central America. I've built marketing engines from commodity repositioning to omnichannel transformation, managing $36M+ in budgets.

I created Fractional CMO Studio because too many growing companies are stuck between "not ready for a full-time CMO" and "desperately need strategic marketing leadership." That gap is where I operate — combining proven strategy with AI-powered systems to deliver more impact, faster.

18+
Years in marketing leadership
28
Countries across LATAM
$36M+
Budgets managed
EN/ES
Bilingual leadership
Industries Served
Beauty & Wellness Real Estate Food & Beverage Retail & E-commerce Luxury & Lifestyle Professional Services
Resources

Strategic tools you can
implement right now.

Available Now

The Strategic Marketing Playbook

A step-by-step framework to audit your marketing, define your positioning, prioritize your channels, and build a 90-day execution plan.

$67 USD
Coming Soon

AI Marketing Automation Modules

Plug-and-play AI systems for small teams: content pipelines, reporting dashboards, email automation, and more — no technical skills needed.

$97 USD
Coming Soon

The Fractional CMO Toolkit

Everything you need to launch or scale your own fractional CMO practice. Templates, pricing frameworks, client management systems.

$147 USD
Next Step

Ready to stop guessing
and start growing?

Book Your Free Strategy Call

30-minute call. No pitch. Just clarity on what's holding your marketing back.